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Jeff Russell - Social Media Expert, Speaker, Author

Welcome to my site. My background is utilizing my extensive operational and marketing expertise in building successful healthcare practices. My niche is capitalizing on emerging technologies and online environments for growth and profitability, namely social media.

I’m a professional speaker who is available to educate healthcare organizations and cosmetic practices on how to utilize the latest new media marketing techniques in order to improve your online reputation and increase your revenues.

I currently serve as the Executive Director of the International Association for Physicians in Aesthetic Medicine (IAPAM). I’m a leading expert in the medical spa and aesthetic practice industry. I frequently write for reputable medical publications and am a sought after conference chair and lecturer at healthcare conferences which a focus on educating healthcare professionals on how to successfully integrate aesthetic/cosmetic procedures into medical practices.

I’m also the editor of the Aesthetic Medicine News , the leading news source in the aesthetic medicine industry. I’ve been published in: WebMD, Cosmetic Surgery Times, Dermatology Times, Healthy Aging, MedicalSpas, Southern California Physician, ACP Observer, MedEsthetics and the Aesthetic Medicine News.

My expertise also includes social networking, mobile marketing, online communities, blogs, viral marketing, wikis, and PPC advertising with Google AdWords. I’m a member of the National Speakers Association (NSA) and ASAE (American Society of Association Executives). You can also find me on LinkedIn, Twitter, and Facebook.

Jeff Russell

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Top 3 Twitter Tips

I’m going to keep this post short and simple, here are 3 Twitter tips to help you get the most out of Twitter:
1. Keep your tweets less than 120 characters so they can be easily re-tweeted. This is one of my pet peeves, the inability to quickly retweet a great tweet. One of the ways [...]

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Search Engine Optimization in a Google Dominated World

Google still dominates the current search engine world with a 64.6% share of the US Search Engine market. Yahoo is in second place with just 16%, and Bing is moving on up at 10.7% (or a combined 26.7%) according to Nielsen Online’s most recent statistics.
Why should search engine results be top of mind? Because it’s [...]

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Twitter Tools to Find Relevant People to Follower

As part of my social media marketing strategy, I’m always on the look out for interesting people to follow on twitter. With the huge amount of new Twitter users coming on board every day, you really need to spend time on the look out for new people to follow.   The primary way I find people [...]

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Tools to Manage the SocialSphere

For anyone using social media to connect with friends, coworkers, clients, or industry counterparts I’m sure you’re spending an increasing amount of time keeping up with all your accounts and alerts. It’s not uncommon for someone to have a Facebook, LinkedIn, Twitter, YouTube, Slideshare, MySpace, and Flickr account!
If you have a YouTube [...]

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QuickTip Social Networking Marketing Startup Guide

You cannot pick up a newspaper, watch a tv show, read a magazine, or attend a conference without seeing “social media, Twitter, Facebook, LinkedIn, YouTube” splattered everywhere.  With the current exponential growth of social media platforms like Facebook and Twitter, I think we can all agree that social media is here to stay. What was [...]

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Twitter Quick Start Guide for Associations

Many times people who are new to Twitter tell me that they are confused about what Twitter is and how it can help them. First, Twitter is a microblogging platform that allows you to send out 140 character long messages (tweets). All the big stars from Oprah to Ashton Kutcher are using Twitter, so [...]

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Twitter Quick Start Guide for Sales People

Many times people who are new to Twitter tell me that they are confused about what Twitter is and how it can help them. First, Twitter is a microblogging platform that allows you to send out 140 character long messages (tweets).  All the big stars from Oprah to Ashton Kutcher are using Twitter, so why [...]

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Engaging Customers with Social Media Increases Revenues

If you don’t embrace social media and the marketing potential that exists, you are going to be left in the “old economy,” I truly believe in only 5 years you are going to see a shift in the landscape of the Fortune 500. So many of the old dinosaurs just aren’t meeting our needs any [...]

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LinkedIn Survey Says Twitter is NOT Very Effective for Promoting Products and Ideas

Interesting poll results came out today from Harris Interactive which was sponsored by LinkedIn saying “Advertisers Much More Likely Than Consumers to Believe in Power of Twitter, Though very few advertisers and consumers say it is a very effective tool for promoting products and ideas.” Hmm, interesting a poll from LinkedIn saying Twitter is ineffective [...]

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5 Reasons for Speakers to Use Twitter and How to Do It

I’m having blast at the 2009 National Speakers Association conference in Phoenix, and I wanted to do a quick brain dump and created this “5 Reasons for Speakers to Use Twitter” quick guide (along with how I did it).
Why would you want to even start using Twitter?  Here are 5 reasons:
1. Help clients find you! [...]

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