Here are my 7 steps on creating or updating a Marketing Plan. Since it’s summertime, this is the perfect time to take a look at your past marketing plan, and make tweaks for the upcoming year. Here are my 7 steps:
From the category archives:
Aesthetic Industry
The economy has officially been in a recession since the fourth quarter of 2008, but you might not know it by talking to aesthetic medicine practitioners. In their recently released report, “2008 Plastic Surgery Procedural Statistics,” the American Society of Plastic Surgeons (ASPS) announced that, while cosmetic surgical procedures such as: surgical liposuction, tummy tucks [...]
The fact is that most people use the internet to search what they are looking for, and that includes aesthetic procedures done in a medical spa. They will most likely use Google, so its important that you have a first page ranking with any keywords they may use to search for the service they need. [...]
It is obvious that the economy is having an impact on the aesthetic medicine industry: its the “Lipstick Effect” in Aesthetic Medicine, a phrase coined by Leonard Lauder, Chairman of Estee Lauder, who saw a huge jump in lipstick sales after September 11th. During times of economic uncertainty, consumers load up on affordable luxuries as [...]
As I continue this series on “Medical Spa Success,” I thinks its very important to discuss offering patient financing options. In today’s economy its more important than ever to offer your patients multiple financing options for aesthetic procedures, it’s not uncommon for a patient to pay for some of the procedure in cash, [...]
One of the most important parts of an aesthetic practice or medical spa is your staff. After all, in order to have a successful aesthetic practice you are going to need more than one room running at once. In addition, most of the procedures found in a medical spa are perfect for medical aestheticians and [...]
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There has been great discussion regarding the Board Certification of Aesthetic Medicine. Currently the American Board of Medical Specialties (ABMS) does not offer a board certification in Aesthetic Medicine. The ABMS currently states that “antiaging is not a medical specialty,” and therefore no association or organization can officially be offering “board certification” in aesthetic medicine [...]
In this second installment of the “7 Keys to a Successful Aesthetic Practice / Medical Spa”, I’m going to discuss marketing. I’m also going to include some great feedback and advice from many IAPAM faculty, members and consultants.
Many physicians who are new to aesthetic medicine think all they need to do is put up [...]
For the last couple of months, I’ve been working on creating the “7 Keys to a Successful Aesthetic Practice / Medical Spa” guidebook for owners of aesthetic practices and medical spas. This guidebook has the latest information on how many of the IAPAM’s physician members, faculty, and industry experts are successfully competing in today’s economy. [...]
The IAPAM (International Association for Physicians in Aesthetic Medicine), in consultation with its members and associated industry experts, has compiled its list of the top trends in aesthetic medicine for 2009. From the continued market dominance of minimally-invasive procedures over surgical options, to anticipated unparalleled demand in the medical weight-loss field, 2009 promises to be [...]
