Jeff Russell - Social Media Expert, Speaker, Author

From the category archives:

Aesthetic Industry

The IAPAM (International Association for Physicians in Aesthetic Medicine) has developed a groundbreaking new workshop for physicians making an entry into the Aesthetic Medicine arena.  The Aesthetic Practice Startup Workshop provides participants with all the tools needed, including a customized business plan and complementary CD and print materials, to support the profitable addition of aesthetic [...]

I recently visited Google HQ in Mountain View, CA and met with the Google Healthcare team.  Google certainly sees a bright future for bricks and mortar stores and service providers. Based on what’s going on in today’s economy, I wanted to get some tips out that could help some medical spa owners or cosmetic/aesthetic medical [...]


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In today’s economy, and given the growth in accessibility and acceptance of aesthetic medicine procedures, it is very important that practitioners understand: “what is working” and “what is not” in their practices, in order to have a successful and profitable medical spa. Debunking the top 3 “Medical Spa Myths” may be all that is standing [...]


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With the current state of the economy, we’re seeing more cosmetic surgeries put on hold and being replaced by non-surgical, more inexpensive options like Botox, dermal filler injections, and skin rejuvenation using IPL and/or lasers.
In a survey in April and May of more than 600 plastic surgeons, the American Society for Aesthetic Plastic Surgery reported [...]


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Understand how SBA-guaranteed loans work so you can increase your chances of obtaining one.
One of the best programs in the United States for helping start new businesses is the Small Business Administration (SBA) loan program. As with any government-run program, it can be easily misunderstood. Many people think an SBA loan is a low-interest, non-collateralized [...]