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Jeff Russell - Social Media Expert, Speaker, Author

From the category archives:

Social Media Marketing

I’m going to keep this post short and simple, here are 3 Twitter tips to help you get the most out of Twitter:
1. Keep your tweets less than 120 characters so they can be easily re-tweeted. This is one of my pet peeves, the inability to quickly retweet a great tweet. One of the ways [...]

Google still dominates the current search engine world with a 64.6% share of the US Search Engine market. Yahoo is in second place with just 16%, and Bing is moving on up at 10.7% (or a combined 26.7%) according to Nielsen Online’s most recent statistics.
Why should search engine results be top of mind? Because it’s [...]

As part of my social media marketing strategy, I’m always on the look out for interesting people to follow on twitter. With the huge amount of new Twitter users coming on board every day, you really need to spend time on the look out for new people to follow.   The primary way I find people [...]

For anyone using social media to connect with friends, coworkers, clients, or industry counterparts I’m sure you’re spending an increasing amount of time keeping up with all your accounts and alerts. It’s not uncommon for someone to have a Facebook, LinkedIn, Twitter, YouTube, Slideshare, MySpace, and Flickr account!
If you have a YouTube [...]

You cannot pick up a newspaper, watch a tv show, read a magazine, or attend a conference without seeing “social media, Twitter, Facebook, LinkedIn, YouTube” splattered everywhere.  With the current exponential growth of social media platforms like Facebook and Twitter, I think we can all agree that social media is here to stay. What was [...]

Many times people who are new to Twitter tell me that they are confused about what Twitter is and how it can help them. First, Twitter is a microblogging platform that allows you to send out 140 character long messages (tweets).  All the big stars from Oprah to Ashton Kutcher are using Twitter, so why [...]

If you don’t embrace social media and the marketing potential that exists, you are going to be left in the “old economy,” I truly believe in only 5 years you are going to see a shift in the landscape of the Fortune 500. So many of the old dinosaurs just aren’t meeting our needs any [...]

Interesting poll results came out today from Harris Interactive which was sponsored by LinkedIn saying “Advertisers Much More Likely Than Consumers to Believe in Power of Twitter, Though very few advertisers and consumers say it is a very effective tool for promoting products and ideas.” Hmm, interesting a poll from LinkedIn saying Twitter is ineffective [...]

I’m having blast at the 2009 National Speakers Association conference in Phoenix, and I wanted to do a quick brain dump and created this “5 Reasons for Speakers to Use Twitter” quick guide (along with how I did it).
Why would you want to even start using Twitter?  Here are 5 reasons:
1. Help clients find you! [...]


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As a LinkedIn group administrator, I was pleasantly surprised to receive this e-mail from LinkedIn today:
We’re happy to announce that later this week we are launching a long-requested feature for group managers: the ability to create subgroups. Subgroups are like a break-out session at a conference. They enable you to create more focused areas than [...]