Social Media Marketing Thought Leader
From the category archives:
When I first started using Twitter it was fun, exciting and manageable. But with 100’s of tweets coming in, it quickly turned into a challenge. I came across 3 Twitter tools which allow me to control the chaos: Tweetdeck, Hootsuite, and Tweetlater.
Tweetdeck, is my dashboard. I like how I can have a nice column listing of [...]
I really enjoyed reading the recent New York Times piece where they reported that since 2007, Dell had earned $3 million in revenues directly from Twitter postings, mainly through coupons and word-of-mouth. Without a doubt, I think we are on the cusp of a “Twitter Revolution,” I wouldn’t be surprised to see Google Adwords revenues [...]
I recently saw Julie Morgenstern, author of “SHED Your Stuff, Change Your Life” and “Never Check E-mail In the Morning.” She did a great session on time management. Some of the tips I’m going to use from her are:
Don’t check your email first thing in the morning (I actually turned off my auto synchronize, and [...]
In today’s economy, one thing businesses need to focus on is executing their marketing plan. Your marketing plan is going to generate traffic, promote your products and services, as well as build your brand. It is a know fact that companies who expand their marketing during a downturn, reap the benefit during the recovery. Here [...]
Over the last couple of weeks I’ve been immersed in social media marketing (LinkedIn, Facebook, Twitter, MySpace, YouTube, Flickr). I was certainly having a hard time getting my head around new ways businesses could use Twitter, and I think I’ve come up with one…. communicating discounts and specials to your clients. If you sell services, [...]
Google has launched another tool for anyone who gets found on Google, its called Google Profiles. What is a Google Profile? It gives you the ability to control how others see you on the internet. Once you create your Google Profile, you can post photo’s, about me information, company links, web articles and content, links [...]
It looks like Google is continuing on its quest to give great value for FREE! Those of us who have been using Google’s GrandCentral are now going to be upgraded to Google Voice. It looks like Google is re-branding Google Grand Central as Google Voice. Don’t expect to be upgraded immediately, they are currently in [...]
The fact is that one of the most efficient, inexpensive ways to communicate with your clients (or members in the case of associations) is with e-mail. The benefits are great and many: 1) it’s timely (delivery is usually within minutes), 2) is cheap (no stamps), and 3) is easily customizable (you can address it to [...]
