Importance of Customer Reviews and Testimonials

The fact is that most people use the internet to search what they are looking for, and that includes aesthetic procedures done in a medical spa. They will most likely use Google, so its important that you have a first page ranking with any keywords they may use to search for the service they need. Once they find you, its important that you keep them with engaged What will your patients/clients look for? Your location, phone number, map, hours of operation, procedures/treatments you perform, your background with a picture of you, and they also want to see what others have said about you. In fact Forrester research says that 71% of all online shoppers read reviews before making a purchase! How do you get reviews and testimonials?

Easy, when all of your patients finish a procedure give them a short post-procedure questionnaire. This will give them the option to rate how they were treated, and how the procedure itself went. Make sure you have a large space for “other comments.” Once you get these, get them on your web page and brochures asap!

Jeff Russell