Jeff Russell — Social Media Marketing Thought Leader

Baby Boomer Women are Facebook’s Fastest Growing Group

According to the latest demographic data from Facebook, it looks like the fastest growing demographic is women over 55 (up 175.3% over 120 days). Other interesting demographic facts: Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year. 45% of [...]

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Welcome to my site. My background is utilizing my extensive operational and marketing expertise in building successful healthcare practices. My niche is capitalizing on emerging technologies and online environments for growth and profitability, namely social media.
I’m a professional speaker who is available to educate healthcare organizations and cosmetic practices on how to utilize the latest [...]

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7 Steps to Create a Marketing Plan

Here are my 7 steps on creating or updating a Marketing Plan. Since it’s summertime, this is the perfect time to take a look at your past marketing plan, and make tweaks for the upcoming year. Here are my 7 steps:

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LinkedIn Launching SubGroups

As a LinkedIn group administrator, I was pleasantly surprised to receive this e-mail from LinkedIn today:
We’re happy to announce that later this week we are launching a long-requested feature for group managers: the ability to create subgroups. Subgroups are like a break-out session at a conference. They enable you to create more focused areas than [...]

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3 Twitter Tools I Love and Why

When I first started using Twitter it was fun, exciting and manageable. But with 100’s of tweets coming in, it quickly turned into a challenge. I came across 3 Twitter tools which allow me to control the chaos: Tweetdeck, Hootsuite, and Tweetlater.
Tweetdeck, is my dashboard. I like how I can have a nice column listing of [...]

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Twitter Generates $3 Million for Dell

I really enjoyed reading the recent New York Times piece where they reported that since 2007, Dell had earned $3 million in revenues directly from Twitter postings, mainly through coupons and word-of-mouth. Without a doubt, I think we are on the cusp of a “Twitter Revolution,” I wouldn’t be surprised to see Google Adwords revenues [...]

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Time Management Tips with Julie Morgenstern

I recently saw Julie Morgenstern, author of “SHED Your Stuff, Change Your Life” and “Never Check E-mail In the Morning.” She did a great session on time management. Some of the tips I’m going to use from her are:

Don’t check your email first thing in the morning (I actually turned off my auto synchronize, and [...]

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Generating Revenue Through Marketing

In today’s economy, one thing businesses need to focus on is executing their marketing plan. Your marketing plan is going to generate traffic, promote your products and services, as well as build your brand. It is a know fact that companies who expand their marketing during a downturn, reap the benefit during the recovery. Here [...]

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Twitter for Marketing

Over the last couple of weeks I’ve been immersed in social media marketing (LinkedIn, Facebook, Twitter, MySpace, YouTube, Flickr). I was certainly having a hard time getting my head around new ways businesses could use Twitter, and I think I’ve come up with one…. communicating discounts and specials to your clients. If you sell services, [...]

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Google Profiles Improves your Findability

Google has launched another tool for anyone who gets found on Google, its called Google Profiles. What is a Google Profile? It gives you the ability to control how others see you on the internet. Once you create your Google Profile, you can post photo’s, about me information, company links, web articles and content, links [...]

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