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Jeff Russell - Social Media Expert, Speaker, Author

Social Networking User Statistics


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This new report states the fastest growing segment of social network users are between 35-49, citing most have multiple social networking accounts (which I find very interesting).
Although Nielsen’s recent “Global Faces and Networked Places” report revealed that the fastest-growing users on social networks belong to the 35-49 year age group, the profile of the typical [...]

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Minimally Invasive Aesthetic Procedures Are Up 5%

The economy has officially been in a recession since the fourth quarter of 2008, but you might not know it by talking to aesthetic medicine practitioners.  In their recently released report, “2008 Plastic Surgery Procedural Statistics,” the American Society of Plastic Surgeons (ASPS) announced that, while cosmetic surgical procedures such as: surgical liposuction, tummy tucks [...]

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Importance of Customer Reviews and Testimonials

The fact is that most people use the internet to search what they are looking for, and that includes aesthetic procedures done in a medical spa.   They will most likely use Google, so its important that you have a first page ranking with any keywords they may use to search for the service they need.  [...]

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The “Lipstick Effect” in Aesthetic Medicine

It is obvious that the economy is having an impact on the aesthetic medicine industry: its the “Lipstick Effect” in Aesthetic Medicine, a phrase coined by Leonard Lauder, Chairman of Estee Lauder, who saw a huge jump in lipstick sales after September 11th.  During times of economic uncertainty, consumers load up on affordable luxuries as [...]

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Medical Spa Success Requires Patient Financing

As I continue this series on “Medical Spa Success,” I thinks its very important to discuss offering patient financing options. In today’s economy its more important than ever to offer your patients multiple financing options for aesthetic procedures, it’s not uncommon for a patient to pay for some of the procedure in cash, [...]

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Google Voice Launched for Google GrandCentral Users


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It looks like Google is continuing on its quest to give great value for FREE! Those of us who have been using Google’s GrandCentral are now going to be upgraded to Google Voice.  It looks like Google is re-branding Google Grand Central as Google Voice. Don’t expect to be upgraded immediately, they are currently in [...]

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Social Networking Mistakes and Tips


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Facebook, Twitter, MySpace, LinkedIn… so many choices, how much can one person really handle!  This is a constant dilemma for those of us involved with Social Networking. I came across this post from social networking expert Starr Hall, titled “TOP MISTAKES PEOPLE MAKE WITH SOCIAL NETWORKING”
1) They don’t keep sites and posts current, they only [...]

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Medical Spa Success is Staffing

One of the most important parts of an aesthetic practice or medical spa is your staff. After all, in order to have a successful aesthetic practice you are going to need more than one room running at once. In addition, most of the procedures found in a medical spa are perfect for medical aestheticians and [...]

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Official Board Certification in Aesthetic Medicine Does Not Exist

There has been great discussion regarding the Board Certification of Aesthetic Medicine. Currently the American Board of Medical Specialties (ABMS) does not offer a board certification in Aesthetic Medicine. The ABMS currently states that “antiaging is not a medical specialty,” and therefore no association or organization can officially be offering “board certification” in aesthetic medicine [...]

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Medical Spa Success: Marketing is Key!

In this second installment of the “7 Keys to a Successful Aesthetic Practice / Medical Spa”, I’m going to discuss marketing. I’m also going to include some great feedback and advice from many IAPAM faculty, members and consultants.
Many physicians who are new to aesthetic medicine think all they need to do is put up [...]

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