Jeff Russell - Social Media Expert, Speaker, Author

Posts tagged as:

aesthetic medicine

The economy has officially been in a recession since the fourth quarter of 2008, but you might not know it by talking to aesthetic medicine practitioners.  In their recently released report, “2008 Plastic Surgery Procedural Statistics,” the American Society of Plastic Surgeons (ASPS) announced that, while cosmetic surgical procedures such as: surgical liposuction, tummy tucks [...]

It is obvious that the economy is having an impact on the aesthetic medicine industry: its the “Lipstick Effect” in Aesthetic Medicine, a phrase coined by Leonard Lauder, Chairman of Estee Lauder, who saw a huge jump in lipstick sales after September 11th.  During times of economic uncertainty, consumers load up on affordable luxuries as [...]

One of the most important parts of an aesthetic practice or medical spa is your staff. After all, in order to have a successful aesthetic practice you are going to need more than one room running at once. In addition, most of the procedures found in a medical spa are perfect for medical aestheticians and [...]

There has been great discussion regarding the Board Certification of Aesthetic Medicine. Currently the American Board of Medical Specialties (ABMS) does not offer a board certification in Aesthetic Medicine. The ABMS currently states that “antiaging is not a medical specialty,” and therefore no association or organization can officially be offering “board certification” in aesthetic medicine [...]

For the last couple of months, I’ve been working on creating the “7 Keys to a Successful Aesthetic Practice / Medical Spa” guidebook for owners of aesthetic practices and medical spas. This guidebook has the latest information on how many of the IAPAM’s physician members, faculty, and industry experts are successfully competing in today’s economy. [...]

I had some of my aesthetic industry comments published in WebMD’s Medscape Business of Medicine in an article titled: Ancillary Services in Primary Care.
Here is my section:
Botox and Cosmetic Injectable Fillers
Approximately 4.1 million Botox (botulinum toxin type A; Allergan; Irvine, California) procedures were performed in 2006, according to the American Society of Plastic Surgeons. Botox [...]

In today’s economy, and given the growth in accessibility and acceptance of aesthetic medicine procedures, it is very important that practitioners understand: “what is working” and “what is not” in their practices, in order to have a successful and profitable medical spa. Debunking the top 3 “Medical Spa Myths” may be all that is standing [...]

With the current state of the economy, we’re seeing more cosmetic surgeries put on hold and being replaced by non-surgical, more inexpensive options like Botox, dermal filler injections, and skin rejuvenation using IPL and/or lasers.
In a survey in April and May of more than 600 plastic surgeons, the American Society for Aesthetic Plastic Surgery reported [...]

A New Look
Aesthetic medicine’s core competencies, which are covered by a medical license, include light-based therapies (for hair removal, laser treatment of veins), cosmetic injectables (Botox, soft-tissue fillers), and skin rejuvenation (medical-grade chemical peels, microdermabrasion), according to the International Association for Physicians in Aesthetic Medicine (IAPAM), a Las Vegas-based association that sets standards and [...]