When I first started using Twitter it was fun, exciting and manageable. But with 100’s of tweets coming in, it quickly turned into a challenge. I came across 3 Twitter tools which allow me to control the chaos: Tweetdeck, Hootsuite, and Tweetlater.
Tweetdeck, is my dashboard. I like how I can have a nice column listing of [...]
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Over the last couple of weeks I’ve been immersed in social media marketing (LinkedIn, Facebook, Twitter, MySpace, YouTube, Flickr). I was certainly having a hard time getting my head around new ways businesses could use Twitter, and I think I’ve come up with one…. communicating discounts and specials to your clients. If you sell services, [...]
As I continue this series on “Medical Spa Success,” I thinks its very important to discuss offering patient financing options. In today’s economy its more important than ever to offer your patients multiple financing options for aesthetic procedures, it’s not uncommon for a patient to pay for some of the procedure in cash, [...]
One of the most important parts of an aesthetic practice or medical spa is your staff. After all, in order to have a successful aesthetic practice you are going to need more than one room running at once. In addition, most of the procedures found in a medical spa are perfect for medical aestheticians and [...]
There has been great discussion regarding the Board Certification of Aesthetic Medicine. Currently the American Board of Medical Specialties (ABMS) does not offer a board certification in Aesthetic Medicine. The ABMS currently states that “antiaging is not a medical specialty,” and therefore no association or organization can officially be offering “board certification” in aesthetic medicine [...]
In this second installment of the “7 Keys to a Successful Aesthetic Practice / Medical Spa”, I’m going to discuss marketing. I’m also going to include some great feedback and advice from many IAPAM faculty, members and consultants.
Many physicians who are new to aesthetic medicine think all they need to do is put up [...]
For the last couple of months, I’ve been working on creating the “7 Keys to a Successful Aesthetic Practice / Medical Spa” guidebook for owners of aesthetic practices and medical spas. This guidebook has the latest information on how many of the IAPAM’s physician members, faculty, and industry experts are successfully competing in today’s economy. [...]
The IAPAM (International Association for Physicians in Aesthetic Medicine), in consultation with its members and associated industry experts, has compiled its list of the top trends in aesthetic medicine for 2009. From the continued market dominance of minimally-invasive procedures over surgical options, to anticipated unparalleled demand in the medical weight-loss field, 2009 promises to be [...]
I had some of my aesthetic industry comments published in WebMD’s Medscape Business of Medicine in an article titled: Ancillary Services in Primary Care.
Here is my section:
Botox and Cosmetic Injectable Fillers
Approximately 4.1 million Botox (botulinum toxin type A; Allergan; Irvine, California) procedures were performed in 2006, according to the American Society of Plastic Surgeons. Botox [...]
In today’s economy, and given the growth in accessibility and acceptance of aesthetic medicine procedures, it is very important that practitioners understand: “what is working” and “what is not” in their practices, in order to have a successful and profitable medical spa. Debunking the top 3 “Medical Spa Myths” may be all that is standing [...]
