I really enjoyed reading the recent New York Times piece where they reported that since 2007, Dell had earned $3 million in revenues directly from Twitter postings, mainly through coupons and word-of-mouth. Without a doubt, I think we are on the cusp of a “Twitter Revolution,” I wouldn’t be surprised to see Google Adwords revenues [...]
Posts tagged as:
marketing
In today’s economy, one thing businesses need to focus on is executing their marketing plan. Your marketing plan is going to generate traffic, promote your products and services, as well as build your brand. It is a know fact that companies who expand their marketing during a downturn, reap the benefit during the recovery. Here [...]
Over the last couple of weeks I’ve been immersed in social media marketing (LinkedIn, Facebook, Twitter, MySpace, YouTube, Flickr). I was certainly having a hard time getting my head around new ways businesses could use Twitter, and I think I’ve come up with one…. communicating discounts and specials to your clients. If you sell services, [...]
In the past I’ve ranted a little on old school PR versus internet friendly PR. The fact is your medical spa needs to be found on Google. The goal is whenever you do any speaking, writing or interviews, you want to ensure there is an electronic trail back to your company website. If you don’t [...]
I recently visited Google HQ in Mountain View, CA and met with the Google Healthcare team. Google certainly sees a bright future for bricks and mortar stores and service providers. Based on what’s going on in today’s economy, I wanted to get some tips out that could help some medical spa owners or cosmetic/aesthetic medical [...]
We all need to do more with less. With dwindling marketing budgets and increased costs we need to utilize tools that can increase both meeting attendance and membership.Check out these (inexpensive) internet-based tools to help out associations:
Association Member Communications
I’ve been using Constant Contact for 4 years, and it has been indispensable in putting together professional [...]
